PRODUCTS AVAILABLE
W Salon uses the best hair styling, hair care, skin care and makeup products to ensure that your hair and skin are healthy and beautiful now and later. Below are some of the product lines that we use during our services, and that are available for purchase in our salon.
An inventory of products from each of these manufacturers are available to purchase in our salon. For availability, please call us at (585) 203-1462 or send us a message.
Goldwell
W Salon Rochester features Goldwell colour, including high-performance permanent and demi-permanent colour, care and maintenance products. Shimmering hues. Brilliant shine. Contemporary styling care. That’s what you’ll get with Goldwell products.
Olaplex
Go Blonder. Push the envelope further without compromising the integrity of hair. From the photo shoot to the salon chair, colorists are set free from the fear of damaged hair.
Ouidad (Curly line)
Understanding your unique curl pattern is the first step to keeping your hair healthy and strong. Ouidad signature product collections are formulated to address the common challenges for all curls—loss of moisture, definition, inconsistent curl patterns, and frizz—backed by decades of stylist knowledge, to address your specific curl type needs.
Neuma
We believe that professional performance, health and sustainability are not mutually exclusive. While you won’t find potentially harmful ingredients, you will find formulas powered by a blend of plant-based and green science-derived ingredient technology that delivers powerful results. Partnering with leading scientists in the search for a safer beauty experience, we’ve created 100% vegan, gluten-free, high-performance formulas that you can feel good about. Each Neuma collection targets your specific hair care needs, leaving it incredibly soft, shiny, healthy and radiant.
Amika
Amika a friend to hair, hairstylists, to her, him, you and them.
- all hair is welcome, 10 collections for every hair concern–no matter ethnicity, age or gender
- always cruelty-free, we have never & will never conduct animal testing
- going greener, reducing waste + switching bottles to 90% PCR
- cleaner ingredients, always without sulfates, parabens, aluminum starch, phthalates and DEA
And a friend to all: we’re here for you, every one of you beautiful beings.
Surface Awaken
A healthy scalp produces healthy hair. Awaken Therapeutic products are a clear and simple solution to revive the scalp and hair. Botanical extracts nourish and encourage growth while helping to reduce and deactivate DHT, the leading cause of hair loss. Saw Palmetto and Lysine work to support a healthier scalp, and the Color Vita-Complex protects your color during and after styling. Visibly thicken the appearance of hair and add lasting hold during styling with flexible Amaranth Protein that helps strengthen fine hair.
Surface Blowout
Babassu Seed Oil delivers the omega dense nutrients of Cannabis Sativa Seed Oil into the hair. Together these two ingredients create a long lasting moisture barrier for conditioned, bouncy hair that lasts for days on end. Maracuja Oil and Lychee Fruit combine for a super fruit sugar punch giving hair volume, memory, flexible hold and protection.
Keratin Complex
Since their launch in 2007, Keratin Complex has led the way with innovative technology and amazing results. It is no wonder Keratin Complex is now the leading smoothing system in the World! All Keratin Complex treatments and styling products are specially formulated to contain natural keratin protein, which rebuilds, restores and rejuvenates all types of hair. No more bad hair days with Keratin Complex!
Nioxin
W Salon uses Nioxin shampoos, conditioners, and scalp therapy products, which use advanced technologies to deliver thicker hair and scalp recovery. Nioxin uses advanced technologies to deliver thicker, fuller, denser-looking hair. Our commitment to innovation, supported by 25 years of research, enables us to be able to help more than 3 out of 4 men and women in the U.S. who experienced thinning hair. Nioxin’s innovative solutions have gained industry recognition year after year.
K18
Where biotech meets haircare: After spending a decade in the lab scanning and testing all amino acid sequences across the entire keratin genome that makes up human hair, we discovered one unique sequence (a bioactive peptide) that brings damaged hair back to its original, youthful state. This is our K18Peptide™ the patented molecular breakthrough clinically proven to reverse hair damage in 4 minutes from bleach + color, chemical services and heat.
Nutrafol
Nutrafol® is built on a science-backed approach to whole-body wellness and hair health. Our products are clinically tested and physician-formulated to support different bio-specific needs during various life stages and lifestyles so that you can grow into the best version of yourself.
Skin Care and Makeup
PCA Skin
Acknowledged in prominent medical textbooks as the originator of advanced blended chemical peel formulations, PCA Skin remains the trusted industry leader in the development of gentle, yet highly effective professional treatments and daily care products. For over two decades, PCA Skin has been partnering with physicians to provide a proven process combining aesthetics and science for healthy, beautiful skin.
Glo Skin Beauty
Glo Skin Beauty provides the full spectrum of skincare and beauty. From your cleanser to your lipstick or moisturizer to your mascara, Glo Skin Beauty provides transformative skincare solutions paired with high pigment mineral makeup to keep you looking your best.
Revitalash
Advanced eyelash conditioner uses plant extracts amino acids and bio peptin complex to nourish and strengthen lashes while enhancing natural curl.